Social Media Marketing in PA How Small and Local Pennsylvania Businesses Can Make the Most of Facebook

If you’re a small business owner in Pennsylvania, let a social media marketing company in PA walk you through 2011 Facebook strategy—there is great value in adding Facebook to online marketing efforts. Not only because Facebook is free, but because it’s a way to acquire a larger online audience and brand exposure. Here’s how you can use Facebook to create a valuable destination for visitors.According to a recent Reuters survey, Facebook beat out Google as the “most visited” website of 2010.This is some indication in the value of social media for small businesses. Although many companies may be hesitant to join Facebook because it’s a “peer to peer” network, Facebook pages show up directly in a user’s stream (or newsfeed) and are a great way to display a message to fans. Why is Facebook worthwhile? Users are no longer college kids and high schoolers trying to stay in touch; Facebook is full of visitors from almost every demographic. Facebook users also check their account frequently—50% of all Facebook users login on any given day, sometimes multiple times a day. Twitter followers behave differently—only 30% login daily. Facebook’s easy interface makes communication, fan interaction, and sharing incredible easy via links, videos, comments, likes, and text. Social Media Marketing in PA for Local Businesses: Will it Work for You?Admittedly, there are some industries where Facebook is a great fit and others that don’t benefit as much. Here are several examples of businesses that benefit and those that don’t. No matter which category your business falls into, you should tailor your time spent on Facebook accordingly. Most companies can achieve some of their goals on Facebook but a few niches are a better fit than others. If your company or small business falls under the following categories, you should give it 100% of your effort:Media Companies, News Companies, BloggersEcommerce WebsitesRetailersRestaurantsCharitiesYou may wish to not spend so much time on Facebook if your business provides “one-time services”, industrial services, or B2B services that are highly specialized. However, if used correctly Facebook can offer value for any company—although maybe not as much. A company that specializes in social media marketing in PA should be able to give you a feel for what your marketing efforts should consist of. Anyone trying to reach out to a broader audience with their product, brand, or service has potential to turn Facebook into an online marketing tool. No matter what you do, do not leave your Facebook page open with minimal content or leave posts on autopilot—it’s highly unprofessional and may come across as lazy. Social Media Marketing in PA: Facebook Tips and RecommendationsCommunicate using your own media. Post frequently and with relevancy to your audience.Don’t just spit out or recycle information from your website, post group questions/discussions, relevant links to statistics and posts, links to great content, company updates, and broadcasting news. Have a good time promoting your product. Post images of people working at hosting events and offer unique Facebook specials for fans—they’ll appreciate the VIP offer.FBML “Facebook markup language” has been replaced by “iFrames”, but both are key in “branding” Facebook pages and providing visitors with a unique look and feel. iFrames can also function as navigation and direct visitors to products or a company’s main website.  Make good use of applications. Facebook provides a variety of useful applications that help companies engage with their fans. These include contests, event calendars, promotions, coupons, etc…Your social media marketing company in PA will tell you that obtainable Facebook goals usually mimic overall website goals, whether you’re looking for an increase in visitors, site traffic, sales, and branding, all can be achieved on Facebook. It’s very possible for Facebook to consistently deliver 10% of daily site traffic to a website. The only barrier to entry with Facebook is that it sometimes requires savvy marketers to kick off or leverage a social campaign—contact a Philadelphia SEO company to learn more about how you can get started.