Sayfalar

3 Haziran 2012 Pazar

Facebook listed face the biggest challenge


If the hottest news nowadays the Internet, Facebook is listed rumours. According to the media reports, Facebook has started to consider the market, and is ready to whip round $10 billion and plans to the second quarter of 2012 ipos. As early as in 2009, Goldman sachs and Russia DigitalSkyTechnologies (DST) together had to inject $500 million Facebook, at that time the valuations of Facebook is $50 billion. And once the billions of dollars from balking in place, Facebook valuations of today will be up to billions. However, but also to Facebook billions valuations put forward one of the biggest challenges.As time passes by, with the improvement of the function and application of the increase, Facebook users around the world has reached 800 million. Whether to add a comment to subscribe to, or launch time line; Whether perfect application password, or allow in the comments insert video, makes Facebook looks increasingly "perfect", and is more and more loved by the user. However, the Facebook billions of valuations, is to be confused. Because even if like eBay, Google such great company, in ipos valuations of time is only $2 billion and $23 billion. So it seems, obviously the Facebook $billions valuations are not conform to the market and industry rules. Even, may have the capital injection and shareholders because of greed, harm to the Internet industry-the Facebook users worldwide and bring great value and significance of the social networking site.So far, Facebook has always kept the "weak changed" and adhere to the principle of product innovation. And minimize the emergence of advertising, in order to keep for a long time good user experience. Based on this, more and more people begin to log on Facebook, and has a personal homepage. In Internet social networks to find old friends and make new friends and get more friendship, it all looks so beautiful. But also because of this, the profit pattern of Facebook is always clear, sell user information to make money, that are clearly not legal, it is no wonder that the European Union will send to this question. Shareholders to join, capital injection, for Facebook, it may have the role of earned income and efficacy. However, the existence of the shareholders will also be more or less reduce and weaken the vision and the Facebook innovation power. Because in the capitalist's eyes, making money is always first. They tend to focus on the not product is good or bad, no matter whether to bring value to the user; But in the shortest possible time to earn more money. So to see, whether Facebook or its founder, mark's firm borg, certainly will will face more and more more stress. In no dowsed better profit model today, Facebook is likely to have to offering out the advertising inside short time to ensure that benefit maximization moves. Once this to recruit a, although can generate short-term profits, but will influence and hinder the long-term development of Facebook.Whether the Internet products or enterprise, very few somebody can truly be based on long-term. People often because greed and give up the first dream to go off to the interests of the heaven. From Facebook was born in 2004 to now, had already passed seven years. Although in the summer of 2009, once that Facebook will be listed. But marc firm berg's or in the heart of a draw "endure figure", and not be carried away by the interests of the money. In fact, now Facebook has not belong to plunge, mark, a man at all. Because its social attribute of existence, the user's highly dependent on every product reform all Facebook users can affect the millions of heart, will also affect millions of the use of user experience. "Tomorrow after login Facebook, advertising will appear in your personal homepage even more local" obviously, users are not ready to face the change.Of course, Facebook listed plan to, maybe, mark is tied at the case of use a recruit battered psyche, the purpose is to keep those who want to flow of talents. Even marc firm berg's own admission, whether buying software design company sofa, or buying American q&a website Friend. Ly; Also or purchase a startup company of San Francisco Strobe mobile technology development team, its only has one purpose-snare talent! Obviously, the best way to keep talents, in addition to let them have the team belonging, have sense of honor products; The company listed, issue option that is perhaps the most can stimulate the talents of rewards and measures. But have a bit have to mention, even if only 10% of the equity was "outsiders control", so do every decision in Facebook, the challenge was strangers advice possible.Once the Facebook $billions in valuation, high-profile listed, then the existence of the shareholders, it is likely to block, mark pierced the borg and Facebook's forward thinking, thus killing Facebook innovation. Marc firm berg's may be more keen to push Facebook application, more care about whether Facebook increase the movement function; More focus on creating great Internet products, care more about Facebook user what to bring the value, but the shareholders are not. Instead, the existence of the shareholders, are likely to demand more banner ads, and the more sidebar advertising, or worse news feeds advertising. The shareholders' eyes no user experience, some just real gold and silver. If Facebook advertising filled, so will completely lose social function, and become like portal, just used to visit. In addition, the shareholder may also affect the product's established track, and disturbing the user behavior, to lead a stock soared and plummeting risk, and to profit.To the world, innovation is the greatest power source and progress. Apple founder Steve jobs is in line with the concept of innovation, completed its "alive is to change the world" desire. And once the Facebook slow innovation, are very could become Microsoft, and easier to rival beyond. 4 G times editor chengyu think, even listed success, for marc firm berg's it, how in the company, development and stability, under the premise of guarantee the interest of the customer, at the same time, vigilance from the threat of shareholders, and trying to minimize the influence of the shareholders of Facebook is the most important. If can be based on long-term, refused to greed, and continuous innovation solicit talents, continue to focus on the user experience, give full play to the social network effect, Facebook to the world of the value and significance of far more than $billions, this is Facebook's mission.Facebook Twitter and the biggest challenge is not Google, but greed and no vision.


Hiç yorum yok:

Yorum Gönder