Facebook's advantage is that it still is silicon valley's most coveted company

Perhaps Google's social networking ambition really need good planning, because several times before they come to grips with Facebook, finally has become a laughingstock of the people. Google's first social networks are Orkut, although and Facebook was born the same year, but now in addition to Brazil beyond, there was no attention. In 2007, Google and MySpace combined with a few other Social networking together launched Open Social, hope against Facebook, in the same disastrous end. Two years later the Wave quickly and fetal distress. In 2010, Google introduced a Buzz, they are hoping to Gmail users to form a network, and soon the federal trade commission says Google optional open people's Gmail information, therefore, ask Google modify privacy regulations, and accept the supervision of the government 20 years.Buzz fiasco is thoroughly play woke up Google, company executives realized that if don't take action, Google will more and more marginalized. So they began an ambitious plan: Emerald Sea. The plan is not only to settle and Facebook, but also to the existing product thorough transformation, speed up the Google the transformation of the speed.After a year's brewing, Google finally in June this year launched Google +. The result is the new social network reproduce the people most like the function of Facebook, and slam the door the most don't like people of the function of Facebook. You can find familiar page, photos and the marking of the game as well as from the friends constantly updated content. Google + 1 function and the similar Like Facebook. But in order to avoid Facebook has been noticed invasion of privacy, Google to allow users to set permissions to decide who can see their release content. Facebook cannot effectively distinguish between colleagues, students and the real friends, and Google + is according to circle of friends, will be different people classify. Facebook from set up in his platform of developers (such as Zynga) there 30% commission, and Google + is only 5% commission announced. In silicon valley, people used to think that Google has completely lost to Facebook, but my eyes not all anyone expected (including Facebook,). Zack's at harvard roommate Joe Green is Causes (a run on Facebook on application)'s founder, he says, Google + impressive.Facebook in the backNow Google + on the most popular is mark's, but he did not send a card, the fact is that he doesn't want to discuss Google +. June, he just comment on Google + in the next five years, still can mix bottom go to, the implication is that they copied the Facebook.However, in the Facebook headquarters, 750 engineers in working overtime spent this summer, the whole company are all in the level of alert, Facebook so many years first time appear this kind of situation. The summer of 2010, when Google released the wind to to do off after Facebook, zack's called his engineers work overtime for 60 days, to improve the some main functions, such as photo albums, circle and the latest activity and so on. Since then, Facebook restaurant is open all day, staff children to company for lunch, and in their parents' all night before work and they embrace each other good night. In September, Facebook issued many new features, including mimic Google + friend classification function. A Facebook r&d team says the engineer, Google can put it all human resource into Google +, people like this, we must pay attention to. Combat is not just in the development of the product, in May this year, Facebook privately hired famous pr firm burson-marsteller in newspapers and on Google blog steeped the detractors, but outsmart oneself, because reporters found Facebook is burson-marsteller customers.Facebook to give his conduct, accused Google has been infringed user privacy, but the irony is, the two companies are to the interests of the advertisers as far as possible for more private information. Facebook good at using we provide information, such as your Zappos purchase in the like shoes on, or update the state say you are preparing to the wedding, so there will be a heap of might like advertising to you. Therefore, Facebook has become the advertisers must be the position of the race, although compared with Google, Facebook advertising revenues are much smaller, but is growing very rapidly. According to the forecast eMarketer, and this year the advertising revenue from $2 billion last year to $4.3 billion expansion, and Google's advertising revenue rose by only 30%, for 38 billion dollars.Zack's has been figuring out for more data, his approach is that more people on Facebook to spend more time with friends and share more things. In September the F8 to research and development conference held, he launched a new function called time axis, used to replace a long personal details page. In the demo this new function of time, zack's will own information has been updated to May 14, 1984, the day he was born. In fact, zack's trick is to become digital record book we put Facebook, he hopes to Facebook users to upload photos of there before, and record the previous events, this can get more data.But in the F8 meeting, the most striking and not the new function, but Facebook and other services of the depth fusion, such as Netflix and Spotify. Now if want to Spotify registration, the user must first have Facebook account. So you can see on Facebook and Spotify and friends of the music play menu, and personal music be fond of will no longer be a secret. Many network before vendor let users choose whether to open their activities on Facebook, but people often ignored. However, in the new mode, people to choose whether the public is not allowed, so Facebook have more users online activities information, and would boost its advertising sales. If Google's AdWords and AdSense is put advertisements provide to customers know what they want, then the model is to give people Facebook provides a found something new tools.