Facebook and Zynga are the game developers platform

In the end of a global Web2.0 summit, Faeebook founder mark ??? zack bloomberg said the game on on Facebook has played an important role, and help Facebook user base FarmVille, expand, deliver, such as Zynga Mafia up to Facebook users and more than 500 million game made great contributions. In short, social game is the maintenance Facebook cornerstone of development. And said to the social game, you have to mention of the largest in Facebook now third party Zynga game developers. Supposedly, currently operates on Facebook Zynga 7 big the most popular social game, including five of the Texas HoldEm Poker "(up), and" the border town "(FrontierVille), and" the gang war "(Mafia deliver) and the coffee, and every day of the world of Facebook users log in nearly 40% is to play Zynga games with friends. For Facebook, Zynga is of significance. The latest, the message said, the market value of Zynga has reached 5.51 billion us dollars, more than the biggest competition on not only craft electricity (EA), even more than the current boom is second only to Facebook Twitter, the extent of the global users reached 320 million. So the author want to, why can't self-reliance Zynga portal? Completion from third party application developers morphing into a platform? After all, the application of from Facebook see social game is the first big application, and Twitter, Groupon as have social element of websites to the platform independence form existence, why can't the Zynga? In fact Facebook and Zynga each other can have today, and it's hard to say who had done who. After all, at the beginning of the development of Facebook is also very small and weak, so using open strategy to attract the third party for its development and application is also the easy things, more applications can attract to more users. Depended on open strategy, Facebook currently has nearly 550000 applications with age, millions of developers, can say, Facebook is the scale and influence today, and the third party developers are inseparable, in other words, to some extent, the third party developers contributed to today of Facebook is strong. This in, Zynga should be Facebook third-party developers to the typical representative. For Facebook contribution in flow rate, adhesion and advertising revenue at the same time, itself was a trough of real gold and silver. It was the monthly income can be as high as $50 million, of which more profits up to 30%, this in the third party developers is rare among. But that is such a platform and the third party developers is almost perfect combination, earlier this year but nearly scapegoats. Cause is to use against Facebook, Zynga banned under garbage information such as social game developers to their users promotion after the game, and released his Facebook Credits, that means Zynga game virtual props 30% of income will be Faebook all. Facebook not so much for Zynga, than it is on the third party developers. Facebook is the most important platform as a third party developers eventually had to compromise to Facebook. Why? In front of the data is not Zynga is very severe that? Much is true, but it all made almost all came from in Facebook platform. That is if the Facebook, Zynga leave platform can keep this brilliant is hard to say. Because today's Facebook has not through so-called open, strategy, it had already gathered around a lot of the third party developers (including social game developers) and enough user scale. In this case, even from the Facebook platform and Zynga, let Facebook users, even if many of the loss is the highest 40%, but for Facebook seems to have insignificant, Facebook is not short of users and developers, actually this is who can replace who question. Although Zynga early in the contradiction with Facebook, after your own websites and through with Google, yahoo and other cooperation, in accidentally or deliberately to reduce dependence on Faceebook platform, but after all the Facebook effect than not. After all, at the beginning of young trees had become heaven, a good tree is a good shelter ah. It is also difficult to self-reliance Zynga is the main reason for the doors. So although the Facebook founder mark ??? zack bloomberg says social game is the maintenance Facebook cornerstone of development, but the foundation of today is not only the original Zynga is a foundation, but many cornerstone of greater cornerstone. Thus, it is not only push the social game this application, all the developers that Facebook is a small, and the huge cornerstone more than a not too much, less a piece, immediately there would be a new patch. This is why Facebook Zynga and so should be to partner on behalf of the heavyweight game, and able to account for the cause of the advantage. Through Facebook and Zynga to typical platform and the third party developers of the game, the author thinks that the Internet, the so-called open forever just a relative concept, as open platform, will eventually as its continuously expanding and in the third party developers get control of a strong and, in order to get the maximization of self-interest. As a third party developers, because the role orientation of the initial, doomed to the dependence of the platform, and with similar competitors keep coming, this dependence is unabated, more competition took place in the third party developers, the competition between each other and will weaken their influence, let the platform for ZuoShou and a platform of the at the same time, become more powerful.