Facebook is the motivation and pressure

In 2011, with Goldman sachs, DST, and other famous investment company $500 million of the funds into valuations of Facebook, at $50 billion, surpassing the yahoo and eBay. And in a month ago, the valuations of Facebook or about $40 billion. Valuations of Facebook so, besides the investment company funds soaring in the intervention, Facebook is the fast development of the scale is also important factors. For example, jpmorgan chase our latest annual report shows us Internet, Facebook has now is not just a web site, or a similar to Windows in the operating system, Google to Internet search advertising platform. What's for card? Facebook users spend time than the United States accounts for 10%, more than Yahoo (9%) and Google (4%); More than half a week Facebook users to visit this site; Facebook users in the United States the penetration rate is 70% higher than the 48% in August 2009. These make the Google as a 2010 year Facebook is the most visited site. And the Internet research firm Hitwise data show that the "Facebook" become 2010 American search is the biggest key words, 2.11% of the total searches. Can say, in the key measure of a Internet enterprise competitiveness of the strength of the main index, relative to Google, Facebook, Yahoo Internet enterprise established these shows the strong competition strength. And these will undoubtedly become Facebook in 2011 continue to grow one. Because in addition, Facebook will also expand this year on electronic commerce and mobile applications, and expansion of the size of the order. Facebook is soaring valuations road, bring not only is power, and pressure to turn a profit But Facebook valuation of the soaring or cause some negative effect. Such as the securities and exchange commission (SEC) has claimed that is likely to Facebook, Twitter, etc, the secondary market trading activities on the investigation, and the results of the survey may let Facebook announced more about their own internal financial information. The author in this doesn't worry about the securities law violation of Facebook deal, but once more financial information disclosure, the industry may be out of Facebook is real income and its scale resulting contrast gap. Supposedly, Facebook in 2010 revenues of $2 billion, less than 1/10 of the Google, is only a third of the Yahoo, and Yahoo current in Internet field had been bad-mouthing "sun" class enterprise beryl. The author here means, and the size of the Facebook than its revenue seemed truly some to shame. Compared with other Internet enterprise, Facebook users into each of the revenue by it Thus, the paper roughly counted, by August last year, Facebook page page views a month to 690 billion. If the company 2 billion yuan revenue into $83 million a month, and then will the number of page views a month divided by the page (690 billion), that is every page produces only a daily $0.0002. And in this respect, Google's data is $0.02 each page views, is 100 times of the Facebook. Visible, Facebook users in the use of the scale to create the topline of ability and Google still a gap. In addition, if like Morgan survey report said, Facebook is a similar to Microsoft Windows operating system platform from the platform, then the revenues of the gap between the comparison, more big. Microsoft Wndows last year a quarter in the revenue would be higher than that of the annual revenue, Facebook and Microsoft for the whole year revenue is 30 times as Facebook, so the same level of the enterprise, is platform in revenue on obviously is not yet a level. Last year the development of Facebook is actually throughout the industry, see more is Facebook and scale and valuation of a lot of reports related to the growth, and the profit pattern and the topline of the report is less and less. This also from a side, reflects the Facebook $50 billion valuation of the value today. To this, the Facebook spokesman also said: understanding the outside world financial performance for Facebook huge interest and curiosity. However, the outside world for Facebook revenue and valuation of the guess basically is speculative, and we only pay attention to long-term performance. Of course, the author does not deny that, with Goldman sachs, DST, these big alligator of into the investment will continue to pull the assessment of the Facebook increased, but after all can get with the platform gold silver prove their value, is the best embodiment. Analysis and forecast has, in the future five years, Facebook's revenue will reach $40 billion in revenue last year, if $20 words, it indicates the calculated the following five years, Facebook's revenue is 20 times today, the average annual revenue must reach us $9.5 billion. And the truth is, in 2011, Facebook's income may only $3.2 billion, this is the pressure for Facebook not small. To sum up, the author thinks that, Facebook is $50 billion valuation, on the one hand, let Facebook have motivation, but on the other hand I let myself in revenue on pressure and, with sharply rising valuations, the pressure will becomes more and more serious, and based on this, the author more hope Facebook in this year, in addition to continue to develop and expand the scale of the application of the platform, the more should will revenue in the important position, as mentioned before, the Facebook has had in Internet field to create the necessary conditions for the revenue, only to use revenue to prove its accord with the outside world for it increased valuations.