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3 Haziran 2012 Pazar

Analysts says that the revenue of Facebook has the potential to achieve 120 million dollars this year







Beijing, April 27, 2007 time, according to foreign media reports, bloggers and entrepreneur Jason kalla Jason Calacanis) nice (camp has pointed out, if writing social networking site Facebook to expand business, so the company this year's revenue is expected to reach $12 billion, rather than the previously generally thought to $4 billion. Into 2012, Facebook's revenue is expected to reach $18 billion, far more than the popular belief that the $6 billion. At the appointed time, just eight years was the Facebook, revenue will reach $40 billion Google 2012 nearly half expected revenue to the left. According to 35% of profitability calculation, in this year's net profit will be Facebook is expected to reach $4.5 billion, until 2012 will reach 60 billion dollars. According to the dynamic calculation 20 times price-earnings ratio, Facebook will easily reached valuations of $120 billion. That is to say, to 2012, valuations of Facebook will reach $120 billion. The above data, might explain why the investment bank Goldman sachs earlier this year to $50 billion to Facebook for investment. Valuation Before the ipo, part of the enterprise will hide their real performance, for a rainy day. But Facebook performance may be unprecedented hidden. Carla in the camp will be Facebook nice for several parts business spin-off respectively, were analyzed. In planning the company growth performance planning, Facebook chief operating officer Sheryl Cheryl Thornton sulzberger (Sandberg) is absolutely top talent. Mr Thornton in Google in Google released during the term, 27 quarterly earnings. Among the 27 quarter, even appeared global recession, but Google performance has been in the growth of only four times, which does not reach market expectations. Marc zack sulzberger (Mark Zuckerberg) didn't like the expectations game, but as a listed company, the company's stock performance will be keeping the basic factor rising. Adopt the following ways, Facebook's income can immediately growth almost tripled. First: in every Facebook "like" button attached FacebookSense At present, more than 250 thousand global website has a Facebook platform "integrated" (through Facebook Connect, or "like" buttons), every day have an average of 1 thousand websites that joining the camps. Carla candy nice thinks, "like" button is like Facebook advertising network for advertisers provide the Trojan horse. Rumors about the advertising network has been a period of time, our news, this network will be on Facebook before on ipo will be released. The service will be released, Google AdSense to challenge. Google AdSense in 2010 revenue has reached 88 billion us dollars, accounting for the company that 30% of total revenue. Based on the preference of nico rosberg zac, Facebook can let these ads USES the default form, even hosting form. If Google publishers are beginning to trial FacebookSense, if they only won 10% of Google share, so the business of the annual revenue is expected to reach $880 million. The revenue potential FacebookSense: every year, $3.9 billion Second: In Stream advertising. - At present, the Facebook page of the advertising restrictions on the right column. Twitter, Google and other large Internet advertising company, then use the Main on design. It is also for this, on Facebook advertising clickthrough rate (CTR) usually only 0.051%, below the 0.063% in 2009. If using Google and other companies with similar advertising design, then Facebook advertising hits in 2009 will rise to 0.1%. This algorithm is very simple also, if Facebook advertising revenue in 2011 to reach 40 billion dollars, then adjust AD placements, will let the company added about 30 billion in revenue. In the revenue Stream advertising - potential: $3 billion a year Third: Marquee video advertising department YouTube video website, and the New York times and the Wall Street journal to start this year has adopted "Marquee" style of advertising. These huge advertising is often in the entire page automatically broadcast. Thousand times these ads show cost (CPM) for $10 to $15. If Facebook launch the advertising model, weekly can receive us $10 million to $17.5 million net revenue, annual revenue will 520 million to $910 million dollars. The business potential can give Google year brings an extra $20 billion in revenue. Marquee video advertising department revenue potential $5.2 billion every year to 20 billion dollars Fourth: FourSquare, Groupon, launched the Google search YouTube and similar services Although the personage inside course of study thinks, Facebook could not beat Groupon, jan.7 market in geographic location services in the mobile market, FourSquare in network video beat beat YouTube, or in field beat Google web search market, but if Facebook can launch and their similar services, will be able to give the company bring certain revenues. The business's revenue is expected to total $5 billion every year Fifth: launch chargeable service Facebook Pro Business social networking site LinkedIn monthly charge $19.95 to business account, allowing users to know the cost who view my resume. Perhaps zack sulzberger would also consider launch charging system. If the Facebook users charge 2% of the monthly service fee standards, for $10 each year, then Facebook will receive $16.8 income. The fee revenue potential Pro Facebook each year. Every year 16.8 billion The revenue potential added together, Facebook in this year's revenue is expected to reach $12 billion, not just 40 billion dollars. Some insiders, Facebook profit margins will achieve 50% of eventually. If reach such valuations of profit margins, Facebook will easily exceed 10 million dollars, and the highest can reach $1,500.


   

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