Facebook will increase the e-commerce function

According to foreign media reports, social networking site Facebook start-up, retailers are cooperating with each other, even Internet rival, prepare the Facebook page makes retailers storefront, 500 million users of it all into online shoppers.Increase e-commerce functionSocial networking website Facebook is trying to attract American Delta airlines (Delta Air has) and department store retailers in its companies such as Penney J.C. selling merchandise, page Facebook allow its 500 million users in the above shopping and exchange.Last month, Facebook website executives already with more than 20 companies, Facebook website met vice President David fisher (David Fischer) said. His web site on Facebook to establish a new type of cooperation group on Facebook, is designed to help retailers open stores on the page of the website, and provides the means for network users side shopping side chat.Facebook add this e-commerce site, functional purposes is to attract users to access this web site and stay longer, thus creating higher advertising sales. Market Research firm Forrester analyst Sucharita Mulpuru said true, this practice may put the Facebook website into a shopping website to eBay online similar. "Now, consumers to Facebook website go shopping may feel too natural." Mulpuru said, "but, with long, they would habitually.Fisher team formed in November, he said, "ultimately, our team's responsibility is to prove that we can help users to create a lot of value. We hope to bring forth."While shopping side exchangesFisher cooperation group and retailers who helped Facebook website development software, let users real-time get from Facebook friend Suggestions and product evaluation information, even if they shopping at other web site. Fisher said, Facebook website still in development, so that retailers analytical tools to understand what consumers what products attracted such information.Facebook website can now let users use Facebook Credits virtual currency for an in-game virtual products such as weapons and other supplies, but these virtual currency must be the real bucks to buy. Fisher said, Facebook site doesn't have let consumers buy Credits virtual currency with real merchandise plan.In promoting Facebook website e-commerce process, fisher got Alvenda company's help. This is located in the United States in Minneapolis technical assistance startups, including shopping website many enterprises HauteLook and American, Delta airlines Delta on Facebook page sale merchandise. In August, Delta website set up shop on Facebook, in November, HauteLook also above a shop. J.C. Penney this month, the department in its retailers added new website Facebook function, can let more than 138 million fans side buy clothes and other commodities exchange, side.The page into a storeAnother help retailers selling goods on Facebook website in San Francisco start-up is the Payvment company, it developed software can put the Facebook page into a store, and accept credit CARDS or eBay's PayPal online payment service. Payvment company chief executive, said the company Christian Taylor daily new 250 Facebook retailers; Development of new members speed is increased 42 percent in August. It currently more than 40-thousand, providing 75 million home retailers, including commodity all-natural cosmetics, manual jewelry and t-shirts.Facebook website shopping quantity is small. In earlier this month, use Alvenda company technology retailers, daily sales are about to $100,000 per second, about $1.16. It currently can't equate with eBay sales per second, eBay about 2000 dollars sales.Investors hope social e-commerce industry can expands unceasingly. Ticketing web site Eventbrite by hosting a yoga class, and relevant Facebook and Twitter site meeting etc various activities to guide consumers to this website to buy all kinds of instruments. In October, the wind is cast company hosted Ventures DAG financing activities, Eventbrite website raised $20 million in funds. Last month, the wind is cast company Ventures in Sierra hosted in financing activities, Payvment company get six million dollars in funds. "The purpose is to do like eBay and amazon so big." Sierra Vispi Ventures company partner Daver said in an interview, "Payvment company's growth rate has far exceeded all expectations."Payvment company is still in the development of its business model, to shoppers or retailers are not collect fees. Alvenda company charge per month on average $5,000 to 10,000 stores in the construction and maintenance cost Facebook. Ebay to already are advertising retailers put no charge.Links to top retail web site FacebookEven those with Facebook website for network users, the website attention lined up and Facebook website links. Facebook company says, in the past year, 25 top retail site about half of the website, including eBay and amazon are putting their website and Facebook website made links. To amazon.com of consumers shopping website and Facebook can login according to their own music and film claim tastes, access to relevant shopping advice.November 1, eBay launched Group guests, can let Facebook friends service purchase Gifts Group. Users can also share shopping list with Facebook friends. "We will continue to increase on social networking sites to share shopping list jan.7, such as eBay page with other options." EBay spokesman Johnna Hoff says. Amazon don't have any comment on that.Market research firm IDC analyst Mike Fauscette said, in the next three to five years, developed countries by 10% to 15% of consumers will likely to Facebook such social website go shopping, "all of the participants will benefit."